30-Jun-2008 Update: Today Netflix announced that they will not remove the profiles feature. This is excellent news. Now Netflix needs to revisit the internal process that allowed the initial decision to be made, managed, and announced in the way that it was.
Netflix have a really cool feature called Profiles. This lets you setup more than one queue for a single account. We use it so our kids can manage their own movie queue, separate from the parent queue. When the profile returns a movie to Netflix, the next movie in the profile queue is sent out. You can set the maximum number of movies allowed out at a time per profile. So the kids-profile gets one movie; the parent profile gets two :)
Plenty of reasons why this is a good system:
- No-one gets to hog the queue by front-loading all their movies.
- No-one gets to hold-up the queue by not watching the movie for two-weeks.
- Aside from maintaining family bliss, the other neat thing about profiles is that recommendations are based on profile. So my kids movie ratings don’t get mixed in with the parents movie ratings. Similarly movie recommendations are separate as well.
- Did I mention family bliss?
The only minor downside from a user perspective is that you need to specify which profile you’re using when you manage your queue – a simple set-it-and-forget-it pull-down list.
Well recently Netflix announced, that this feature will be removed in September. This appears to be a very popular feature across a very small but vocal cross-section of the Netflix user-base. So much so that there’s a petition asking Netflix to reconsider. (Yes, I signed it.)
A partial quote attempts to describe the reasoning:
Please know that the motivation is solely driven by keeping our service as simple and as easy to use as possible. Too many members found the feature difficult to understand and cumbersome, having to consistently log in and out of the website.
Well what to say. If it’s too cumbersome for those users, then either make the login process easier, or find a way to circumvent the issue altogether.